Pre-Launching BLINKENBIKE on Kickstarter

We got staff picked right away but didn’t reach our goal, but we got a lot of publicity and especially experience with crowdfunding. The huge interest wasn’t reflected in backers. Through communications with lots of potential backers it became quite clear, that people won’t back a project for kids where there is great uncertainty about time of delivery. The primary support came from collectors and from people interested in design and from environmentally oriented idealist. We also got a lot of interest and contacts from agents, distributers and retailers from all over the world. That made us change our strategy an also the time-frame for delivery.

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